Valentines Day 2026 Prize Draw Competition
SILVER SPOON VALENTINES DAY - INSTAGRAM PRIZE DRAW - TERMS AND CONDITIONS (FEBRUARY 2026)
1. By entering the promotion, entrants confirm that they have read and agree to be bound by these terms and conditions. These Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Claim instructions are deemed to form part of the terms and conditions and by participating all claimants will be deemed to have accepted and be bound by the terms and conditions. Please retain a copy for your information.
2. Promoter: The Silver Spoon Company, a trading division of British Sugar plc (company registration number 315158), incorporated and registered in England and Wales whose registered office is at Weston Centre, 10 Grosvenor Street, London W1K 4QY (the “Promoter”).
3. Eligibility: The promotion is open to natural persons aged 18+ who reside in the United Kingdom who have a personal Instagram account. Even if they meet the above criteria, the following persons are not eligible to enter the Promotion: (i) any employee or other individual engaged by Promoter or any of their respective associated companies, including; (ii) members of the immediate family and/or household (whether related or not) of any of those individuals; and (iii) anyone else professionally involved or associated with the operation, promotion or administration of the Promotion.
4. How to enter:
To enter this promotion, Eligible entrants must:
a) Follow the Instagram account: @wearesilverspoon before the end of the Promotion Period.
b) Like the Silver Spoon Promotion Post.
c) Tag a friend in the comment section of the competition post by @wearesilverspoon before the end of the promotion period.
d) Be able to receive direct messages from the Promotor on Instagram (only Winners will be contacted by the Promotor via the account name: @wearesilverspoon).
Limit on entries: Max one entry per entrant during the Promotion Period.
If applicable, copyright in all entries shall belong to the Promoter.
5. Promotion Period: The promotion opens at 16:00 (UTC) on 7th February 2026 and closes at 23:59 (UTC) on 14th February 2026.
6. Prize: There will be ONE (1) Winner, who will receive TWO (2) x “Silver Spoon Goodie Bags”. Each of the “Silver Spoon Goodie Bags” will contain;
a) 1 x Silver Spoon Caster Sugar 1kg;
b) 1 x Silver Spoon Icing Sugar 1kg;
c) 1 x Silver Spoon White Ready to Roll Icing 1kg;
d) 1 x Silver Spoon Vanilla Flavoured Icing Sugar 200g;
e) 1 x Nielsen Massey Vanilla Extract 60ml;
f) 1 x Allinsons Self Raising Flour 1kg; and
g) 1 x Silver Spoon branded cooking apron (one size).
The Prize is non-refundable, non-transferable and non-exchangeable and there is no cash alternative offered. The Promoter reserves the right to offer an alternative prize of equal or greater value.
7. How the Winner is selected and notified:
a) The Winner will be picked at random using a computer algorithm from all eligible entries received by the Promotion end date.
b) The Winner will be contacted by @wearesilverspoon via Instagram Direct Message. The Winner must respond to the message within ten (10) days providing the requested information (being the email or mobile phone number and the postal address to send the Prize to – this must be a UK postal address). In the event that the Winner does not respond to the message within the required period, their prize will be forfeited and a new Winner will be drawn.
c) The prize will be sent via registered post to the address supplied within 2 weeks of notification and the winners will be required to sign to acknowledge receipt.
GENERAL
8. Duplicate claims or entries submitted on behalf of another person will not be accepted. Incomplete, illegible, misdirected or late entries will not be accepted. No third party or bulk entries. Any content posted by the Entrant in as a Comment on the Promotional Post must conform to Platform content rules and otherwise be appropriate. The Promoter reserves the right to remove any comment it deems inappropriate and that Entry will be disqualified. If it becomes apparent that any party is using any means to circumvent this condition such as, and without limitation, using multiple accounts to enter, or otherwise acting fraudulently or dishonestly in the opinion of the Promoter or otherwise acting in violation of these terms, these participants will be disqualified from any participation in the Promotion.
9. In the event of unforeseen circumstances or circumstances outside its reasonable control, the Promoter reserves the right to modify or discontinue, temporarily or permanently, this promotion without prior notice. In such an event, the Promotor will post a notice on its website.
10. The Promoter reserves the right to verify Eligibility and ask for proof of identity, age and/or address and to withdraw Prize entitlement where there are reasonable grounds to believe there has been a breach of these terms and conditions.
#11. Entrants agree to be bound by the decisions of the Promoter, which are final in all matters relating to the promotion. No correspondence will be entered into in respect of the Promoter’s decisions.
12. The Promoter reserves the right to cancel, amend, withdraw, terminate or temporarily suspend this Promotion in the event of any unforeseen circumstances or technical reason outside its reasonable control, with no liability to any entrants or third parties but will use all reasonable endeavours to avoid consumer disappointment. Such circumstances include, but are not limited to: industrial action, pandemics, civil unrest, fire, flood, storms, earthquakes, acts of terrorism, acts of war, governmental action or any other event that is beyond the control of the Promoter.
13. The Promoter shall use entrants’ personal data solely for the purposes of carrying out the promotion, as set out in the Promoter’s privacy notice available here https://www.silverspoon.co.uk/privacy-policy and further explained in the following paragraphs. Any and all personal data provided by you in connection with this Promotion will be used solely by the Promoter (or its appointed agents) to administer the Promotion. The Promoter will make winners’ surnames and county of residence available on request to anyone who makes a request to the Promoter within 10 weeks of the end of the Promotion Period, as required by the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (the “Code”). Personal data may also be provided to the Advertising Standards Authority or other competent Authority for the purposes of demonstrating that the promotion was administered fairly or to comply with any court order or other regulatory requirement. You may object to these disclosures by emailing customerservices@thesilverspooncompany.co.uk but participants acknowledge that the Promoter may be obliged to disclose personal data in some limited circumstances expressly required by law. The Promoter (or its appointed agents) will not contact you for reasons other than this Promotion unless you have provided your express consent.
14. Nothing in these terms excludes the Promoter’s liability for death or personal injury caused by its negligence or for fraud, or any other liability that the Promoter may not exclude by law. Subject to that, the Promoter and its associated companies will not be liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits) expense or damage which is suffered or sustained in connection with this promotion or accepting or using any prize, including any loss incurred as a result of any delay and/or failure to perform any obligation to the winner or other entrants that is caused by:
a) technical problems of any kind which may limit or prevent any person's participation in the promotion;
b) any loss or damage arising from or in connection with the allocation or enjoyment of a prize;
c) any act or omission of any third party, particularly any third party involved in the provision of services relevant to the prize; or
d)any other events beyond the Promoter's control that may cause the promotion to be disrupted or corrupted or may lead to loss of, or damage to, the winner or to the prize.
15. If any of these terms and conditions are found by a court or regulator to be invalid or unenforceable the remaining other provisions shall continue to apply.
16. This promotion is in no way sponsored, endorsed, or administered by, or associated with, Instagram.
17. These terms and conditions shall be governed by and construed in accordance with the laws of England and the parties agree that any dispute or action arising under or in connection with these terms and conditions shall be subject to the exclusive jurisdiction of the Courts of England and Wales.