Privacy Policy

Who are we?

This website www.silverspoon.co.uk (the “Website”) is owned and operated by The Silver Spoon Company, a division of British Sugar Plc. (registered in England and Wales under company number 00315158) (called in this notice “we”, “our” or “us”).

Purpose of this notice

This privacy notice tells you about the information we collect about you when you visit our Website or otherwise provide us with information. This notice supplements any other privacy notice that may be provided to you from time to time.

It also tells you how you can exercise Your Rights, including the right to object to some of the data handling we carry out. More information about your rights and how you can exercise them is set out in the "Your Rights" section below.

Please note, this notice does not cover third party websites that we may link to from our Website, unless specifically mentioned in this policy. We are not responsible for the privacy policies and practices (including use of cookies) of such third parties even if you accessed the third party website using links from our Website.

What personal data do we collect?

Site traffic data and information about your computer

How do we use this data?

When you browse our Website, we use cookies (or similar technologies) to collect:

Information about your use of our Website – we collect standard internet log information and details of visitor behaviour patterns.
We use this information to record visitor numbers, their use of different areas of the Website and any useful features or links.
We use third parties as described in our cookie preference centre to collect this information.
Information about your computer – this includes your IP address, operating system and browser types.
We use this information to help maintain the security of our Website and to identify trends so that we can improve its performance. 
We also use this information to customise the Website according to your interests and to ensure the Website’s content is presented as effectively as possible for you and to enable you to participate in interactive features of the Website, when you choose to do so.
We collect the above information for the purpose of our legitimate interests in maintaining and managing our Website and ensuring its security and, where required, will collect your consent for our use of cookies.

For more information about how we use cookies on our Website, see our Cookies Policy.

How long do we keep this information for?

We will keep information about your visit to our Website for as long as is necessary for the purposes we’ve mentioned.

Who do we share this information with?

We share information about visitors to our Website with service providers who help us administer and manage the Website.

We also share information about your use of our Website with third parties for advertising purposes.

Where do we transfer this information to?

We may transfer personal information to countries other than the country in which the data was originally collected (for example, outside the UK). We will ensure an adequate level of protection is afforded to your personal information when transferring your data. If you require further information about these safeguards, please contact us.

Information you send us

How do we use this data?

You do not have to supply us directly with any information when you use our Website. If you choose to use our ‘contact us’ feature or otherwise get in touch with us (e.g. via social media), we will use the information you send us for the purpose of responding to your enquiry. When we use your personal data for this purpose, we do so for our legitimate business interest in communicating with you in accordance with your wishes and expectations. We will also use this data for the purpose of our legitimate interests in accessing appropriate professional advice and in order to ensure we comply with legal obligations to which our business is subject.

General enquiries about our recruitment procedures are welcome but we are not able to consider CVs or job applications sent to us via this Website.

We will only keep your information for as long as is necessary in order to manage your query. We may need to retain a record of our communications for up to 6 years (for example where we need to obtain legal advice in order to

We will share your data with our group companies, service providers and our professional advisers if this is necessary

We may also share your information with third parties, such as where:

we have your permission;
we are required or permitted to do so by law;
this is necessary so that we can enforce our terms of use, rights or property or the rights or property of any third party; or
this is necessary in connection with the sale of our business or its assets (in which case your details will be disclosed to our advisers and any prospective purchaser’s advisers and will be passed to the new owners)

Where do we transfer this information to?

We may transfer personal information to countries other than the country in which the data was originally collected (for example, outside the UK). We will ensure an adequate level of protection is afforded to your personal information when transferring your data. If you require further information about these safeguards, please contact us.

Information you give us when you sign up for our newsletter, complete a survey, or set up an online account or profile

How do we use this data?

You do not have to supply us directly with your personal data when you use our Website. However, some communications, services and facilities can only be provided if you supply us with relevant details. For example, if you sign up for our newsletter, complete a survey, or register as a site user, you will be asked to provide us with your contact details. If we ask you to supply us with information that is not strictly necessary in order for us to provide you with the communications, service or facility you are interested in, we will make this clear. This might be because it's useful to us in helping us learn more about our customers or enhance our products and services.

If you do sign up for our newsletter, complete a survey or set up an online account or profile, we will use the personal data you provide:

to provide you with newsletters and other promotional information that you request from us;
to provide you with specific information about our products and services where you request this;
to manage your online account;
to improve our understanding of the needs and interests of our customers and contacts; and
to notify you about changes to our services.

When we use your personal data for these purposes, we do so for our legitimate interests in managing and administering online accounts and for our legitimate business interests in developing and promoting our goods and services when communicating with you in accordance with your wishes and expectations. You can object to our use of your data for these purposes at any time. For further information about the way we use your data for direct marketing purposes see our direct marketing section.

We will also use this data for the purpose of our legitimate interests in accessing appropriate professional advice and in order to ensure we comply with legal obligations to which our business is subject

How long do we keep this information for?
 
Information we hold for the purpose of managing your online account or profile is held by us for as long as your account or profile continues to be active.

Information we hold for market research purposes is not held in a form that will identify you for longer than is necessary.
Information we hold for direct marketing purposes so that we can send you newsletters and other promotional material is held by us for as long as you continue to be interested in receiving our marketing communications. However you can tell us to stop using your details for marketing purposes at any time by contacting us.

Who do we share this information with?

We will share your data with our group companies, service providers and our professional advisers if this is necessary in order to resolve a query or complaint.

We may also share your information with third parties, such as where:

we have your permission;
we are required or permitted to do so by law;
this is necessary so that we can enforce our terms of use, rights or property or the rights or property of any third party; or
this is necessary in connection with the sale of our business or its assets (in which case your details will be disclosed to our advisers and any prospective purchaser’s advisers and will be passed to the new owners).

Information we collect when you sign up for our newsletter, complete a survey or set up an online account or profile may be held by our service provider(s) on secure servers located outside the UK.

Competitions, prize draws and promotions

How do we use this data?

When you enter a competition, prize draw or promotion, we collect personal data from you as part of your entry. We use this to administer our competition, to communicate results where relevant and to deliver prizes. When we use your personal data for these purposes, we do so because it is necessary for us to collect and use this information for the performance of our contract with you in accordance with our promotion rules.

If you are lucky enough to win a competition, prize draw or promotion we use your data in additional ways.  Unless you ask us not to, we will make your surname and county of residence available: (a) on request within 10 weeks of the closing date of the competition; and (b) to the Advertising Standards Authority (ASA) if they ask us.  We do this because it is necessary for the purpose of our legitimate interests in complying with the Code. 

You have the right to object to our publication of this data.  Please contact us as soon as possible, and within a week of receiving your winner’s notification if you want to object.  

If we haven’t heard from you within a week, and we are asked to publish the information, we will do so.  If you object later, we may have already published the information. 

Where we are asked to disclose information to the ASA, and you object before we have disclosed the information, we will take into account your reasons for objecting although we may still be required to disclose this information, if for example, we are required to demonstrate that a valid award took place

We also ask winners to agree to reasonable publicity and so we use winners’ names and other data provided as part of that publicity (e.g. photos) to publicise your win and our brand.  We use your information in this way as it is in our legitimate interests to publicise the winner(s) but you can object to our use of this data at any time by contacting us as soon as possible after you hear that you’ve won.

How long do we keep this information for?

Information we hold in connection with the management of competitions, prize draws, and promotions is usually held for as long as necessary in order to administer the competition, prize draw or promotion.

Who do we share this information with?

Where necessary we share this data with our group companies, suppliers and service providers and professional advisers and as required by the Code.

We may also share your information with third parties, such as where:

we have your permission;
we are required or permitted to do so by law;
this is necessary so that we can enforce our terms of use, rights or property or the rights or property of any third party; or
this is necessary in connection with the sale of our business or its assets (in which case your details will be disclosed to our advisers and any prospective purchaser’s advisers and will be passed to the new owners).

Personalised advertising

How do we use this data?

The personalisation of advertisements displayed on our website, social media platforms or third party websites may be based on information you have provided directly to us (for example when browsing our Website) or based on other information attributed to you via cookies, including cookies set by third parties.

We rely on your consent where the data is collected via a cookie (save for strictly necessary cookies). You can choose which cookies you accept using our cookies management tool available when you first visit our Website or at all times in the footer of our Website or by managing your preferences within your browser settings.  

How long do we keep this information for?

Click the button at the bottom left of your screen for further information regarding the use and duration of the cookies used.

Who do we share this information with?

We share this data where necessary with our advertising partners including Meta (Facebook and Instagram) – Privacy Policy ,Google – Privacy Policy, Pinterest - Privacy Policy, TikTok - Privacy Policy.

TikTok Shop:

We use TikTok Shop platform to enable you to purchase our products.  To do this, TikTok collects your personal information and shares it with us – for example, your name, email address, and delivery address.  TikTok shall handle your personal information in accordance with TikTok’s Privacy Policy. Privacy Policy | TikTok

Stripe:

TikTok use Stripe to facilitate payment transactions when you purchase our products from the TikTok Shop and make a payment.  To do this, Stripe collects your personal data – for example, your name, credit or debit card details – and shares this with your payment method provider.  Stripe also shares transaction data from those transactions facilitated by Stripe with us and with TikTok.  Stripe shall handle your personal information in accordance with Stripe’s Privacy Policy.  Privacy Policy (stripe.com)

International transfers of data

We may transfer personal information to countries other than the country in which the data was originally collected (for example, outside the UK). These countries may not have the same data protection laws as the country in which you initially provided the information and may not provide the same level of protection. If we transfer personal information to countries outside of the UK, we will ensure (in accordance with applicable laws) an adequate degree of protection is afforded to your personal information by ensuring at least one of the following safeguards is implemented:

we may transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data;
for transfers to the US, transfers may be under the UK Extension to the EU-US Data Privacy Framework. Further information about the UK Extension to the EU-US Data Privacy Framework can be found here;
we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK. Further information regarding such contracts are available on the ICO's website here.

Your Rights

You can ask us at any time to provide you with a copy of your personal data. You are entitled to ask us for a copy of this information in a structured, commonly used and machine readable format so that you can reuse it or share it with other organisations.

If you think the personal data we hold about you is inaccurate or incomplete, you can ask us to correct it or complete it.

In some circumstances you also have the right to object to our processing of your data and can ask us to restrict our use of your data and to delete it.

There are some exceptions to these rights, however. For example, it will not be possible for us to delete your data if we are required by law to keep it or if we hold it in connection with a contract with you. Similarly, access to your data may be refused if making the information available would reveal personal information about another person or if we are legally prevented from disclosing such information.

If you wish to exercise any of these rights you should contact us.

Contacting us and your rights of complaint

Questions, comments or requests concerning this privacy notice are welcomed and should be addressed to Data Protection Coordinator at The Silver Spoon Company, 1 Samson Place, London Road, Hampton, Peterborough, PE7 8QJ or sent via email to: consumercare@thesilverspooncompany.co.uk.

If you have a concern about the way we handle your personal data, please contact us using the details above, where we welcome the opportunity to resolve your complaint. You also have the right to complain to the UK Information Commissioner’s Office (ICO). You can find details of how to do this on the ICO website at https://ico.org.uk/concerns/ or by calling their helpline on 0303 123 1113.

This privacy notice was last updated June 2026.