| 1972 |
Silver Spoon was established as the retail brand of the British Sugar Corporation on a regional basis. |
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| 1977 |
The Silver Spoon brand of sugar was rolled out nationally, enabling Silver Spoon branded bags of sugar to be available across the UK. Silver Spoon became recognised as manufacturers of consistent quality sugar in every bag. |
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| 1978 |
Silver Spoon became the country's best selling sugar brand. |
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| 1989 |
Silver Spoon recognised that everyone enjoys sweet treats, so this year saw the launch of 'Treat', a great new range of dessert topping sauces, in strawberry, raspberry, blackcurrant and maple flavours. |
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| 1990 |
Silver Spoon and Tate & Lyle teamed up to produce a three year advertising campaign on TV and in the press to promote sugar as a pure and natural product. |
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| 1992 |
The brand presentation was totally redesigned, moving the 'fussy' looking filigree design towards a new modern look. |
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| 1995 |
With the nation’s eating habits changing, Silver Spoon launched a reduced calorie sugar called Half Spoon, with all the taste and texture of sugar but only half the calories. |
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| 1996 |
Silver Spoon was the official sponsor of the British Olympic Team in Atlanta, USA. |
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| 1997 |
Launch of granulated sugar in a rigid, resealable storage pack (called a ceka can). |
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| 1998 |
Silver Spoon re-designed all its major products, clarifying the designs, making them more modern and more impactful. At the same time, Silver Spoon enhanced the quality of the packaging, with a unique secondary seal feature on Silver Spoon granulated sugar packs, ensuring virtually no spillage on opening, an improvement appreciated by both retailers and consumers alike. Brown sugar was revamped with a unique ‘stay soft’ feature and made available in the rigid, resalable storage packs. |
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| 1999 |
Silver Spoon went organic with the launch of organic granulated sugar. |
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| 2000 |
Silver Spoon made its first brand acquisition, Sucron, a low calorie sweetener, a long established brand with a strong heritage in chemists. |
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| 2000 |
Silver Spoon made a significant addition to its product portfolio by launching a low calorie sweetener range called Nothing Comes Closer to Sugar, offering both a tablet and granulated sweetening product. This is the first step outside sugar and syrup-based products. |
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| 2000 |
The 'Treat' dessert topping range was completely re-launched and was complemented by the launch of Monster Crackin’ milk chocolate flavour sauce, which sets hard in seconds when poured over ice cream. |
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| 2001 |
Expanding further into non-sugars saw Silver Spoon acquiring the Crusha milkshake mix brand. Crusha is a long-established brand in retail grocery having first been launched in the 1950s. It is also the UK’s leading milkshake mix brand in the Foodservice sector. |
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| 2005 |
The Silver Spoon brand, including light sugars and low calorie sweeteners, are re-launched with new packaging designs and a media campaign. |
